Israeli start-ups in the cleantech arena are often focused on recruiting the right partners in the U.S. market – both investors and potential customers and partners – and this is not an easy task. Israel NewTech, the Israeli Export Institute, the Foreign Trade Administration and BIRD Energy brought Israeli companies to the doorstep of their ideal partners at two recent events: the Cleantech Forum in San Francisco and an exclusive investor event in Chicago.
14 companies made up Israel’s delegation to the CleanTech Forum in San Francisco on March 11-13, making up the largest delegation by far arriving from outside the U.S. Ophir Gore, head of Energy at Israel NewTech, told us about the event, which included over 200 meetings and a well-attended session on “Cleantech in Israel.” “The Israeli delegation raised a lot of interest and buzz at the event. All 14 companies presented at the session, and we got excellent feedback from the companies on the contacts made at the Cleantech Forum,” said Gore.
The event in Chicago on March 10th was a very focused one, in which a select four companies met with hand-picked potential investors and partners in a full day of one on one sessions. “Participation at the Chicago event opened doors for us with potential investors and partners we wouldn’t have otherwise been able to access,” said Avi Feldman, CEO of Capital Nature. Capital Nature was one of the four participating companies, along with GPM, Greenlet and Refresh. Economic Attache in Chicago Yariv Becher was involved in organizing the event, which included meetings with leading investment organizations and conglomerates including Siemens, the Pritzker Organization, True North VC and Argonne Labs.
Avi Feldman commented that one of his conclusions from both events was that investors are looking for technologies that have been implemented successfully at commercial customers, even on a small scale. “It’s not easy to obtain funding, and we’re grateful for the excellent work done in putting together this important roadshow by Israel NewTech, the Foreign Trade Administration’s Economic Attaches, and the BIRD Foundation.”