Mexico is one of the most attractive markets in the world for water technology companies for a variety of reasons: It is one of the world’s agriculture powerhouses, supplying much of the produce consumed in North America – according to the U.S. Department of Agriculture Mexico is the leading supplier of agricultural products ($22.2 billion in 213-15). Mexico is also a large country with significant water needs of its own, with a population of 123 million, 25 million of whom reside in Mexico City and its environs. Moreover, Mexico suffers from dramatic water shortages, two-thirds of its territory is semi-arid. On top of all this, the country’s infrastructure is very outdated, and needs to be replaced.
“We prepared for this roadshow very thoroughly, and focused our efforts on Mexico City and the northern states, in order to expand the opportunities for the Israeli companies and get more knowledge about Mexico. The northern States are the largest agricultural producers in Mexico, but they are also the driest, creating a clear opportunity,” explains Giovanni Bolanos, of the Israeli economic office in Mexico City. The roadshow, which included 10 Israeli companies, spent two days in Mexico City, and two more in the Baja California region – one day in Mexicali and one day in Tijuana – in seminars, workshops and B2B meetings.
“Mexico, with a GDP of over US$1 billion and as the 11th economy in the world, is ready to meet the challenges of the 21st century in regards to water management. The investment on current infrastructure and future projects are a great opportunity for the Israeli companies in this sector,” adds Uriel Raviv, Israel’s Economic Attaché in Mexico.
Adi Yefet, Head of the Water Sector at Israel NewTech, accompanied the delegation and presented an overview of Israel’s water industry at the meetings. “The World Bank has initiated a project to update Mexico’s water system at the sum of $1 billion, and opportunities for Israeli water technology companies are plenty. We arranged for meetings with leading government entities such as the National Commission of Water (CONAGUA) and the Water System of Mexico City (SACMEX), but also with the private sector, where we held meetings with multinational giants such as Grupo Modelo, the largest brewery in Mexico, owned by Belgian company Anheuser-Busch.”
The participating companies included: AMIAD, Aqwise, CheckPoint, Curapipe, Hydrospin, IDE Technologies, Netafim, Nitza Projects & Trade, Odis Filtering and RWL Water. Feedback on the roadshow from both the Israeli companies and Mexican hosts was very positive. “The main insight from the Israeli companies was that the roadshow gave them access to decision makers at the highest levels,” says Giovanni Bolanos. “Even those who have representatives and offices in Mexico felt they benefited from the doors that were opened during the roadshow.”